For this multi-edition Consumer media, use a product key specific to the edition in the list you want to activate.

From the desktop, select the Start button > Settings > Update & Security > Activation. Select Change product key and enter your product key. If the key is valid, you'll be asked to confirm the edition change, and Windows then performs it for you.

Windows 10 Professional, version 1709 or newer, will need to be installed before using the Window 10 Pro for Workstations product key to activate the edition. Both Windows 10 Professional and Windows 10 Pro for Workstations product keys will activate Windows 10 Professional, version 1709 or newer media.

This multi-edition Consumer media includes the following editions:
Windows 10 Home
Windows 10 Home N
Windows 10 Pro
Windows 10 Pro N
Windows 10 Pro for Workstations
Windows 10 Pro for Workstations N
Windows 10 Pro Education
Windows 10 Pro Education N
Windows 10 Core Single Language
Windows 10 Education
Windows 10 Education N